STARKVILLE, MS – Courtesy of the Dispatch

Burgeoning Starkville-based Rocketing Systems, maker of marketing/CRM software “Buzzbassador,” recently received a $100K investment from tech-promoting nonprofit firm Innovate Mississippi. Shelby Baldwin, Rocketing Systems’ Chief Marketing Officer and one of their founders, says that they “discovered that small to medium-sized businesses that use influencer marketing can find it hard to manage this particular kind of marketing. . . You’re managing so many people, trying to keep track of what sales are generating and how campaigns are performing and recruiting the right type of influencers while managing communication with them. It’s like this whole other business inside of your business.”

Innovate Mississippi Investment Manager Lindsey Benefield spoke of their relationship with Rocketing: “They are fantastic to work with. . . I think Buzzbassadors is an inspiration to all young adults looking to start their own businesses. They came together as three [MSU] college students with one idea and then pivoted to a completely different direction, and now they are having huge success and getting investor attention.”

These local folks are working hard to help other companies spread the word about their products and services to the benefit of all – and THAT’S Good for Business!

Please click here for the original article: https://cdispatch.com/news/2021-03-30/starkville-based-online-retail-company-receives-100k-to-grow-team-expand-marketing/