Yokohama Going Strong as it Approaches its Third Year in West Point

WEST POINT, MS – Courtesy of the Mississippi Business Journal

About three years back, Yokohama Tire Corp. president Hikomitsu Noji had been looking at sites in nearly every state of the union to find the perfect location for their first “built from scratch” U.S. Facility. Once he got a good look at West Point, he decided that this was the place for his $300 million baby. The city and county, at the time, was still suffering the long-term aftereffects of the 2007 closing of the Bryan Foods plant, which eliminated over 1,200 jobs. Fast forward to today, and the plant employs 650 full-time employees – they had originally anticipated 500 – and they hope to add nearly triple that in the future.

“It’s been all positive and we couldn’t be more pleased with having Yokohama here,” said West Point mayor Robbie Robinson. “There’s always hiccups with any new venture and there have been some. When they chose to build the facility here, it was like we hit the lottery. . .West Point and Clay County are very happy.”

Joe Max Higgins, GTR LINK CEO and vocal  promoter of entrepreneurship in the GTR, took Noji and others on a helicopter ride that included the ruins of the old Bryan plant: “The Yokohama president told me ‘I want to see Sara Lee’ and we loaded up in the helicopter we’d rented for the day and took three or four passes over the demolished site”, said Higgins. “After the fourth pass, the man just looked at me and nodded without a word. There was an emotional connection. . . I knew at that moment that we’d landed Yokohama.”

Dan Funkhouser, Yokohama’s vice-president of commercial sales noted that the addition of the West Point plant is critical to the company’s continued growth in North America: “The commercial tire market is very strong and growing,” he said. “Both the replacement and OEM tire markets are expanding. This fits in perfectly with the Mississippi plant, which will increase our capabilities to service our OEM and replacement partners as they grow.”

Higgins proudly stated,“I think West Point and Clay County have turned the corner.”

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